Ralph Lauren, the extreme masculinity of the new Polo Red
It was in 2013 that the history of Polo Red perfume began. It was then very quickly classified as one of the best-sellers of the brand. For good reason, Polo Red was the best-selling fragrance in the entire Ralph Lauren range from 2013 to 2015, followed by Polo Blue. However, he has not said his last word and intends to reaffirm his notoriety… Ralph Lauren has just published a brand new version more virile and intense than ever. Get ready to welcome the irresistible Polo Red Extreme!
The gourmet and full-bodied fragrance of Polo Red Extreme
Since its inception, the Polo Red perfume has been developed by Olivier Gillotin. Also, it seems that the latter has not decided to let go of his creation. It is therefore once again this talented creator who took care of developing the very last Polo Red Extreme. Olivier Gillotin is a particularly renowned perfumer working for Givaudan in the United States. After joining this brand as a simple intern, he is now vice-president of the USA branch of Givaudan.
Likewise, he has many bestsellers to his credit and can boast of having collaborated with the biggest brands like Balenciaga or Dior for example. Here, he chose to work around a fresh and intense flavor at the same time. This new juice begins with an assortment of refreshing citrus fruits. The blood orange gives us here its most sparkling and tangy facet before being quickly warmed by a strong smell of coffee. Polo Red Extreme is a fragrance that smells of freshly ground coffee bean. Moreover, it retains its black and rich facet right down to its background. Indeed, Polo Red Extreme is based on an ebony wood base.
Everything is presented to us, as usual, in the iconic Ralph Lauren bottle . Nevertheless, this one has exchanged its completely red line for an opaque black in which the emblematic polo player of the brand stands out as well as a band at the level of his collar yet his name.
The new faces of Ralph Lauren
Polo Red Extreme once again pays homage to Ralph Lauren’s passion for cars, speed and racing in general. Thus, this new juice will be embodied on the screen by two actors, Luke Bracey and Kenneth Guidroz. In addition, if Kenneth Guidroz appears only in this new commercial, Luke Bracey is the new face of Ralph Lauren.
He succeeds Nacho Figueras. This 27-year-old actor will embark on a crazy motorcycle race here, a sort of adrenaline challenge just like all the energy contained in this perfume. He said he was delighted to be the new face of the Polo series, whose longevity he praised. He also says of his new essence that it is a compendium of masculinity and sophistication, both pleasing and daring. “It’s a robust, down to earth scent,” he says, which embodies absolutely everything he loves about masculinity.