Eau de Lacoste L.12.12 Magnetic, the new magnetism of the Lacoste man
Today, many luxury brands have developed their know-how in sectors other than that of their initial activity. Thus, even if Lacoste is above all specialized in the world of sport, and more precisely of tennis, it has also invested in the world of perfumery. As such, Lacoste has just developed a brand new duo of fragrances with a soul still very close to the emblematic polo shirt of the house. Focus on the brand’s latest eau de toilette: Eau de Lacoste L.12.12 Magnetic.
The sporting spirit of Lacoste
The Lacoste house was born from the hands of René Lacoste in 1927. He is still considered to be a tennis legend today. What is more, an ambitious character at heart, he then embarked on the development of his own sportswear, bringing tennis champions more comfort by making a polo shirt that has now become cult.
The L.12.12 polo shirt is a garment that took time and perseverance, as its enigmatic name testifies. The L of L.12.12 means Lacoste, the 1 refers to the unique fabric used to make this T-shirt, the petit piqué. The 2 means short sleeves. Finally, the 12 refers to the number of prototypes that had to be produced before René Lacoste was satisfied with the result. However, if we believe the longevity of this product, it is clear that it has done well to persevere!
The modernity of Eau de Lacoste L.12.12 Magnetic
Eau de Lacoste L.12.12 Magnetic is a fragrance that has managed to preserve the soul of this world famous product. It is at the same time masculine, modern, intense and elegant. The freshness of this eau de toilette is displayed from its start thanks to the presence of juniper. This major ingredient of this composition is then relayed by powdery notes of violet.
Thus, the virility of this juice is displayed with refinement. This is quickly relayed by a condensed sensuality emanating from the patchouli. The result is a very seductive fragrance. The latter is contained in the emblematic bottle of Lacoste perfumes.
Simple and elegant, it recalls the timeless silhouette of the Lacoste L.12.12 polo shirt. Likewise, its raised sides are a nod to the small pique of the mesh of this T-shirt and the crocodile-shaped logo is present on its front face. This time everything has been designed in a midnight blue shade topped with a chromed metal cap for more modernity.
Victor Norlander, new Lacoste muse
Advertising for this new fragrance has already been broadcast by Lacoste. This one features a couple on a cover of “Bang Bang (My Baby Shot Me Down) by Kid Francescoli. Two actors face each other. These include Victor Norlander accompanied by the attractive Alejandra Alonso. Both have been chosen as the brand’s new muses.
They then embark on a unique moment of sharing and seduction. L’Eau de Lacoste L.12.12 Magnetic is a fragrance that evokes desire without saying a word and that brings out the playful spirit of men. Moreover, its slogan could not be clearer: “#SayLessPlayMore”, understand “Say less, play more”.